ARE YOU OVEREXPOSING YOURSELF?
Here is a short script on being overexposed written by one of the people that I look up to and also consider a mentor (Grant Cardone).
Grant talked briefly about being overexposed after someone commented to him that he might be overexposing himself.
Read what he had to say about that:
“Overexposure is the idea that you can see or hear too much about someone, and it’s based on the concept that a person doesn’t continue to generate new ideas and products.
The underlying belief is that an overexposed person or product will somehow lose its value.
But consider the following: Coca-Cola is known by almost everyone, right? You can find the company’s products in almost every store, bar, airplane, and hotel in the world. Is it overexposed? Should it hide its products? Should the company hold back in fear that Coca-Cola will lose its value because too many people are hearing about and using it?
This seems to be a fairly ridiculous way of thinking. And there are countless other examples of products and companies that prove this point:
Think about Starbucks.
Think about Google.
Overexposure will NEVER be your problem, but obscurity certainly will be.”
I have been listening to a lot of people talk about getting your product or service in front of as many eyeballs as you can and as often as you can.
I think Grant is spot on here with his message that nobody is going to buy anything from you if they don’t even know you exist and the more people that know your name or the name of your product/service the more money you can generate.
It is just a numbers game and believe me, the more often people see your name or here you talk, the better for you…
The most successful people out there (such as Grant Cardone) are putting very valuable content out to the masses each and every day. I know that I am going to be watching and learning from them every day, and so should you as well.